Change Integrated

OUR WORK  >  MAGIC BOOBS




MAGIC BOOBS


Breast cancer is a disease that concerns wives, mothers and partners – so it does concern men as well. And yet the common stereotype has it that cancer is one of the ‘female things‘. Strategy was to include men in breast cancer prevention and provide them with a role they can actively take. We based the approach on key insight that men are big kids who learn best when playing. We placed naked pictures of a model in the adult gallery of WP.PL, one of the most popular portals in Poland. The model invites you to play with her breasts which appear to be sensitive to the movement of your mouse. In the next few steps the model prompts you the moves you have to make to please her more. In the last picture you discover the model was actually teaching you how to examine breasts. You could also download a list of medical centres where you can send your partner just in case you find any lump. As a result, Edyta, the girl with magic boobs, trained almost 175 000 men in just one week.





OUR WORK



SKODA Superb with automatic <br/>DSG gearbox

SKODA SUPERB WITH AUTOMATIC
DSG GEARBOX

Skoda's tagline is "Simply clever". It actually works here quite well, doesn't it?


Good Account challenge other accounts for zero

GOOD ACCOUNT CHALLENGE OTHER ACCOUNTS FOR ZERO

Good Account challenge other accounts for zero offering lack of charges for basic services and up to 50 złoty cashback every month as well.


Proama - a new insurance company on the market.

PROAMA - A NEW INSURANCE COMPANY ON THE MARKET.

When buying insurance over the Internet, can you have a personal advisor? Yes, you can.



SKODA Sellout 2011

SKODA SELLOUT 2011

It’s worth taking a peek at the 2011 models sale in SKODA showrooms.


The One and Only story

THE ONE AND ONLY STORY

Cyfra+ and its entertaining character


Canal+

CANAL+

TURN ONly Canal+



Millennium Bank

MILLENNIUM BANK

To make your world just a little bit better


Canal+

CANAL+

Football is in your heart. Matches on Canal+


Tatra - Outdoor

TATRA - OUTDOOR

Series of print and outdoor ads for Polish Tatra beer



Almette

ALMETTE

TV campaign for Almette Four seasons


Superb interactive

SUPERB INTERACTIVE

Let’s enable clients to experience at their homes the comfort of using remotely controlled boot of the new Skoda Superb Estate


Rexona Men

REXONA MEN

Creative idea is based on underlining products’ efficiency under stressful conditions and increased physical activity



Hansa

HANSA

Supporting white goods products in Russia


Cyfra+

CYFRA+

Image TV campaign for Cyfra+


E for shiny surfaces

E FOR SHINY SURFACES

Award winning series of print ads for PZ Cussons E
- a liquid for shiny surfaces



Cool Deo

COOL DEO

Our first Nigerian TV ad


Skoda Yeti

SKODA YETI

We brought Yeti legend to life!


Genetix Sound Impressions

GENETIX SOUND IMPRESSIONS

One day on press.pl - a national marketing website, we changed 250 published news...



Magic boobs

MAGIC BOOBS

Hey man! Play with her!


SpecTab

SPECTAB

We bulit a statue of a Soviet credited for inventing a hangover remedy called "SpecTab"


Netia Internetournament

NETIA INTERNETOURNAMENT

We used Netia’s 18th birthday to engage Internet users to first-ever TV-tournament online.



Skoda Fabia vRS

SKODA FABIA VRS

Press ads to promote sportive and more powerful version of Skoda Fabia - Skoda Fabia VRS


WWF Bicycle

WWF BICYCLE

Let's prove that properly segregated garbage may have life after life.


Tatra

TATRA

TV ad presenting the world of simple principles and values.



Cyfra+ childproof commercial

CYFRA+ CHILDPROOF COMMERCIAL

A childproof radio spot.


Commodore is not dead!

COMMODORE IS NOT DEAD!

First ever internet banner on the radio


Play Fresh

PLAY FRESH

The campaign communicates Play Fresh attractive offer resulting from brand new attitude to pre-paid mobile offer



Skoda Octavia

SKODA OCTAVIA

Skoda. Simply clever.


Play

PLAY

Nonsense!


Play - Do Czech

PLAY - DO CZECH









Change Integrated Facebook