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GOOD ACCOUNT CHALLENGE OTHER ACCOUNTS FOR ZERO

Good Account challenges other free accounts with no basic charges boosted by up to 50 złoty cashback every month.

The campaign starts on the 17^th of February and it’s a continuation developed in 2011 format.

Main  tv spot characters are already known from the autumn campaign of Good Account - bird, but also rabbit and skunk as a rock band.

Creationof the spot is supported by the cover of Lady Pank "Less Than Zero." Joyfully singing animals communicates one of the most important attribute of a product which is zero charge for the basic services: no account fees, card, online bank transfers and withdrawals from all cash machines in Poland.

The TV ad is supported by a press campaign developed by the creative team at Change Integrated, as well as by a comprehensive BTL service implemented at the Bank's branches (posters, brochures).

Sebastian Pańczyk directed the spot. The animation was created by Platige Image studio.

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