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A NEW INSURER ON THE POLISH MARKET


02 February 2012  |  Tags: proama

When buying insurance over the Internet, can you have a personal advisor? If you buy it with Proama - a new player on the Polish market - it turns out that yes, you can.

Creative idea plays on the most important characteristics that distinguish Proama from the other players in the market, while emphasizing the long history of the brand. If you are looking for an insurer who gives you a personal advisor together with favorable offer, then Proama is for you.

The TV ad is accompanied by a press campaign developed by the creative team at Change Integrated, as well as by OOH campaign (regular outdoor and big formats in the best locations in the largest cities in Poland).

The spot has been directed by Łukasz Kośmicki and produced by Bomaye Production House.





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