|
|
NEWS |
CHANGE WINS THE BANK MILLENNIUM PITCH!15 July 2011 |
Tags:
The marketing pitch for comprehensive servicing of Bank Millennium has been concluded. The winning agency is Change Integrated. Results of the newly established cooperation will be visible shortly. NEW CREATIVE PLATFORM FOR BANK MILLENNIUM21 September 2011 |
Tags:
Change Integrated has created new communication platform for Bank Millennium. Bank Millennium has moved away from using celebrities in communication to developing ownable creative format. The format is based on bank's positioning 'Life inspires us' and the message is delivered with the help of lovable animated characters. The new platform opens with an ad where a pink bird is rewarded for flying, a natural action performed every day. This relates to the key benefit of Dobre Konto that reimburses 3% of debit card spendings in all grocery stores, supermarkets and petrol stations in Poland (up to 50 PLN each month). Co-operation of Bank Millennium and Change Integrated was initiated earlier this year, as the result of Change winning the bank's pitch. IT'S GOOD TO HAVE MORE WITH BANK MILLENNIUM04 November 2011 |
Tags:
The new campaign launched by Bank Millennium supports bank’s Savings Account offer. The campaign is based on the new creative platform by Change Integrated.
The character featured in the animated spot is a charming lizard whose main goal is to eat and bask in the sun. Just as all lizards do. It turns out that we all can be just as satisfied, even though there may be no perfect place for a sun-bath on hot sand anywhere close. Because we all can have more – all you need to do is open a Savings Account with Bank Millennium. It is that simple.
The TV ad is accompanied by a press campaign developed by the creative team at Change Integrated, as well as by a comprehensive BTL service implemented at the Bank's branches (posters, brochures).
The spot has been directed by Sebastian Pańczyk. The animation has been created by Platige Image studio.
ARCHIVESMarch 2012 February 2012 November 2011 October 2011 September 2011 July 2011 April 2011 October 2010 June 2010 May 2010 January 2010 April 2009 February 2009 October 2008 TAGSawards, brief, campaign, cannes lions, cyfraplus, effie, genetix, golden drum, groupama, gunn report, insurance, ktr, millennium, mmp, pitch, play, proama, skoda, spectab |
|
Change is an independent communications group. We specialise in integrated campaigns with creative online and offline ads. The Digitals is our agency excelling in mobile communication and social platforms. We have been recognised with numerous awards and best positive feedback from the advertising market. In other words, other than sex, we do it all. By the way this text was written for seo purposes only. ul. Żaryna 2B
02-593 Warsaw, Poland
tel.: +48 22 463 99 03
fax: +48 22 463 99 01
info@changeintegrated.com
|