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NEW CREATIVE PLATFORM FOR BANK MILLENNIUM

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Change Integrated has created new communication platform for Bank Millennium.

Bank Millennium has moved away from using celebrities in communication to developing ownable creative format. The format is based on bank's positioning 'Life inspires us' and the message is delivered with the help of lovable animated characters. The new platform opens with an ad where a pink bird is rewarded for flying, a natural action performed every day. This relates to the key benefit of Dobre Konto that reimburses 3% of debit card spendings in all grocery stores, supermarkets and petrol stations in Poland (up to 50 PLN each month).

Co-operation of Bank Millennium and Change Integrated was initiated earlier this year, as the result of Change winning the bank's pitch.

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awards, brief, campaign, cannes lions, cyfraplus, effie, genetix, golden drum, groupama, gunn report, insurance, ktr, millennium, mmp, pitch, play, proama, skoda, spectab

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Change is an independent communications group. We specialise in integrated campaigns with creative online and offline ads. The Digitals is our agency excelling in mobile communication and social platforms. We have been recognised with numerous awards and best positive feedback from the advertising market. In other words, other than sex, we do it all. By the way this text was written for seo purposes only.