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NEWS |
IT'S GOOD TO HAVE MORE WITH BANK MILLENNIUM04 November 2011 |
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The new campaign launched by Bank Millennium supports bank’s Savings Account offer. The campaign is based on the new creative platform by Change Integrated.
The character featured in the animated spot is a charming lizard whose main goal is to eat and bask in the sun. Just as all lizards do. It turns out that we all can be just as satisfied, even though there may be no perfect place for a sun-bath on hot sand anywhere close. Because we all can have more – all you need to do is open a Savings Account with Bank Millennium. It is that simple.
The TV ad is accompanied by a press campaign developed by the creative team at Change Integrated, as well as by a comprehensive BTL service implemented at the Bank's branches (posters, brochures).
The spot has been directed by Sebastian Pańczyk. The animation has been created by Platige Image studio.
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Change is an independent communications group. We specialise in integrated campaigns with creative online and offline ads. The Digitals is our agency excelling in mobile communication and social platforms. We have been recognised with numerous awards and best positive feedback from the advertising market. In other words, other than sex, we do it all. By the way this text was written for seo purposes only. ul. Żaryna 2B
02-593 Warsaw, Poland
tel.: +48 22 463 99 03
fax: +48 22 463 99 01
info@changeintegrated.com
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