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CHANGE IN CHANGE, THAT NEW FACES

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A NEW INSURER ON THE POLISH MARKET

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When buying insurance over the Internet, can you have a personal advisor? If you buy it with Proama - a new player on the Polish market - it turns out that yes, you can.

Creative idea plays on the most important characteristics that distinguish Proama from the other players in the market, while emphasizing the long history of the brand. If you are looking for an insurer who gives you a personal advisor together with favorable offer, then Proama is for you.

The TV ad is accompanied by a press campaign developed by the creative team at Change Integrated, as well as by OOH campaign (regular outdoor and big formats in the best locations in the largest cities in Poland).

The spot has been directed by Łukasz Kośmicki and produced by Bomaye Production House.

IT'S GOOD TO HAVE MORE WITH BANK MILLENNIUM

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The new campaign launched by Bank Millennium supports bank’s Savings Account offer. The campaign is based on the new creative platform by Change Integrated.

GROUPAMA HAS APPOINTED CHANGE!

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Groupama, a leading France-based insurance company has appointed Change to launch a new brand onto the Polish market. Change was selected after a 5-month pitch process, winning the final round over Publicis. The launch is planned for 2012.

CHANGE INTEGRATED PRESENTS THE NEW BRAND ICON FOR CYFRA+ PAY‑TELEVISION

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A new stage in CYFRA+ communication begins this Monday with the launch of new communication platform.

The new format is wrapped around a likable personality of THEONEANDONLY (JEDYNY TAKI), his name referring to unique entertainment proposition brought by CYFRA+.

The new hero is an intriguing merger of a 3D-animated character and the voice of Borys Szyc, one of most renown Polish actors. Please look forward to more communication with THEONEANDONLY, whose main objective is to deliver top-flight entertainment to the whole family.

NEW CREATIVE PLATFORM FOR BANK MILLENNIUM

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Change Integrated has created new communication platform for Bank Millennium.

Bank Millennium has moved away from using celebrities in communication to developing ownable creative format. The format is based on bank's positioning 'Life inspires us' and the message is delivered with the help of lovable animated characters. The new platform opens with an ad where a pink bird is rewarded for flying, a natural action performed every day. This relates to the key benefit of Dobre Konto that reimburses 3% of debit card spendings in all grocery stores, supermarkets and petrol stations in Poland (up to 50 PLN each month).

Co-operation of Bank Millennium and Change Integrated was initiated earlier this year, as the result of Change winning the bank's pitch.

CHANGE WINS THE BANK MILLENNIUM PITCH!

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The marketing pitch for comprehensive servicing of Bank Millennium has been concluded. The winning agency is Change Integrated. Results of the newly established cooperation will be visible shortly.

“This is a particularly important win for us,” Marek Żołędziowski, CEO Change Integrated Group, summarized the pitch result, “We are pleased to have the opportunity to implement a new marketing strategy together with Bank Millennium. It is time to let in a waft of fresh air into banking!”

CHANGE WINS 7 AWARDS AND A COMMENDATION AT KTR 2011

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A total of 669 advertisments were sent to this year’s KTR competition. Changewas in the top five in terms of number of applications.

Here is a list of the Change Integrated works that were awarded:

Commodore is not Dead

Gold in the Learning& Leisure category

Silver in the Direct marketing / direct response advertising / btl category

E-Cards

Silver in the advertising illustration category

Bronze in the Household products & equipment category

Childproof Commercial

Bronze in the Experimental marketing category

One Breath

Bronze in the Learning& Leisure category

Adam Marzec and Tytus Klepacz, have also won  the Young Creative Film award for their work: „At work you can be spiritually not necessarily in flesz”.

Change Integrated also received a commendation for Canal+ Places in the Creative Mobile category.

CONGRATULATIONS!
To everyone involved in the award-winning projects!

CHANGE AMONG THE LEADING INDEPENDENT AGENCIES

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In the 2011 edition of "The World's Leading Independent Agencies", issued by British magazine "Campaign" in collaboration with Thenetworkone, Change Integrated is among the 14 most influential independent advertising agencies.

To view the work of the agencies go to http://www.leadingindependents.com/.

CHANGE WINS ANOTHER EFFIE

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Change Integrated received an Award (Bronze) in the Telecommunication category at this years EFFIE Awards for it's Play MNP campaign.

ARCHIVES

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TAGS

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awards, brief, campaign, cannes lions, cyfraplus, effie, genetix, golden drum, groupama, gunn report, insurance, ktr, millennium, mmp, pitch, play, proama, skoda, spectab

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Change is an independent communications group. We specialise in integrated campaigns with creative online and offline ads. The Digitals is our agency excelling in mobile communication and social platforms. We have been recognised with numerous awards and best positive feedback from the advertising market. In other words, other than sex, we do it all. By the way this text was written for seo purposes only.